AnyMind Group secures wins at MMA SMARTIES™ Philippines 2025

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The wins highlight the capabilities of POKKT, AnyMind Group’s mobile marketing platform, in delivering efficiency and effectiveness




AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has today announced that it has been awarded bronze for the “Gaming, Gamification & E-Sports” category and the “Brand Experience” category at the MMA SMARTIES™ Awards Philippines 2025. The awards recognize companies that have demonstrated outstanding innovation and technological excellence in driving effective business growth.


ENABLING COMPANY OF THE YEAR

This recognition follows a strong track record in recent years, including being named “Enabling Company of the Year,” underscoring AnyMind’s continued leadership in marketing, technology, and innovation.


The winning campaigns reflect AnyMind Group’s ability to deliver engaging, measurable, and culturally relevant experiences for consumer brands across the Philippines:


BRONZE

Brand Experience | Marketing Impact — McDonald’s McSavers Sulit-Busog (MSB) Meals Online (in collaboration with McDonald’s Philippines and OmniCom Media)

Gaming, Gamification & E-Sports | Impact Media — Koko Krunch Gamified Tilt, Serve and Toss (with Nestlé and OpenMind Philippines)


Mayi Baviera, Country Manager, Philippines, AnyMind Group, said: “These awards validate our goal to combine creativity, data, and technology in ways that genuinely resonate with Filipino consumers. We are particularly proud of how our work across gamification, marketing impact and personalised experiences is helping brands connect faster and more meaningfully with their audience.”










About AnyMind Group


Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The company provides end-to-end offerings to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and AI utilization, publisher monetization and creator monetization. AnyMind Group has over 2,000 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.


As of June 2025, the company serves over 1,000 enterprises for marketing, 190+ enterprises for e-commerce, 1,800+ publishers and 2,300+ creators. More information is available on the company’s investor disclosure site.



About BPaaS


Business-Process-as-a-Service (BPaaS) is a business model that merges and creates an additional layer of value on top of Software-as-a-Service or SaaS (software-centric) and Business Process Outsourcing or BPO (operations-centric), by providing greater flexibility and scalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into agile and adaptive end-to-end process lifecycle management through a combination of technology and operations teams that leverage on local and regional best practices, for the designing, development, implementation, optimization, and automation across the business process.

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