Palawan for Business by Palawan Group of Companies Wins at the MarkeTech Asia Pacific Awards for Innovative Government and Community Impact

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The Palawan Group of Companies has earned the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards Asia-Pacific 2025 held on 27 November 2025 at Shangri-La The Fort, Manila. The recognition highlights the company’s partnership with government agencies through its B2B arm, Palawan For Business, to make government aid more accessible to Filipinos in remote and underserved communities. This achievement underscores Palawan Group’s growing role as a trusted private-sector partner in strengthening government disbursement programs and advancing financial inclusion nationwide.


Lisa Lou Castro‑Sabado, Chief Business Development Officer of the Palawan Group of Companies, shared that “We are honored to receive the Silver Awards for Most Innovative B2B Marketing Campaign at the MARKETECH APAC NEXT Awards 2025. This recognition affirms our commitment to strengthen partnerships that create real impact in the communities we serve. At Palawan Group, 'innovation' is more than just a buzzword. It is the anchor that guides us in understanding the needs of our partners. We share this win with our teams, industry partners, and above all, every Suki whose lives we aim to continue to touch. Our commitment remains: we will work hard to make financial services accessible, reliable, and inclusive.”




Leveraging Palawan Group’s nationwide network of over 3,500 branches, the initiative, in partnership with the Department of Labor and Employment (DOLE), transformed select locations into micro-payout hubs strategically placed in remote barangays and island communities. Mobile branches and payout caravans further extended reach, while real-time transaction monitoring and SMS alerts ensured beneficiaries were informed and confident in receiving their entitlements. This innovative model significantly reduced travel time and logistical burdens for families while providing DOLE and other government agencies with a reliable, traceable, and fully compliant disbursement partner capable of efficiently managing large-scale operations.



The NEXT Awards Asia‑Pacific, organized by MARKETECH APAC, is a prestigious regional program that honors the most innovative and effective marketing campaigns across Southeast Asia and the wider Asia-Pacific region. Its distinctive country-to-regional progression model allows campaigns that excel at the national level to automatically advance to the Asia-Pacific stage, where they compete based on creativity, strategic execution, measurable results, and tangible impact. The program recognizes both creative brilliance and operational effectiveness, setting the benchmark for marketing excellence across B2B and B2C sectors alike.



Winning the Silver award positions the Palawan Group as a leading example of B2B marketing innovation in the region, demonstrating the company’s ability to combine operational agility, technology, and strategic communication to create meaningful social impact. By bridging distances and building trust, Palawan For Business showcases how private-sector innovation can transform public service, making a tangible difference in the lives of millions of Filipinos in remote islands, mountainous areas, and far-flung communities.








ABOUT PALAWAN GROUP OF COMPANIES:


The Palawan Group of Companies has been a trusted partner of Filipinos for four decades. Its products and services include Palawan Pawnshop, Palawan Pawnshop Jewelry, Palawan Express Pera Padala (Domestic and International), Palawan ProtekTODO, Palawan Gold, Palawan for Business, Palawan Credit, and its and e-wallet arm, PalawanPay, which is now trusted by 22 million Filipinos.


Today, the Palawan Group is one of the country’s fastest-growing financial institutions and the market leader in pawning and remittance, with over 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops nationwide. It is trusted by millions of Sukis for services that are mura, mabilis, at walang kuskos balungos (affordable, reliable, and hassle-free).


Staying true to its bricktech approach, the company introduced PalawanPay to give Sukis the flexibility to transact anytime, anywhere — pwede sa branch, pwede sa app. Beyond remittances, PalawanPay also provides convenient access to bill payments, mobile load top-ups, pawn renewals, QR Ph scan-to-pay transactions, and gold and jewelry purchases.


The Palawan Group of Companies operates under the supervision of the Bangko Sentral ng Pilipinas (BSP).


For more information, go to Palawan Pawnshop and PalawanPay Websites. 



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