Great Taste and Jericho Rosales bring “Totoong Tapang-Sarap” with the new Premium Roast Coffee Mix

Getting through a demanding day often requires more than just hard work and sheer determination. It helps to replenish your energy to keep you going. For actor Jericho Rosales, he understands the hustle of busy days and why it’s so important to have something that can help you recharge.

To keep up with the daily grind, Great Taste, with their newest ambassador Jericho Rosales, introduces the new Premium Roast Coffee Mix, a strong and sulit coffee mix crafted from dark-roasted Robusta coffee beans. It has a bold, full-bodied flavor that’s balanced out by the creaminess of real milk and the sweetness of palm sugar. 

 

Every sip delivers both strength and sarap, ideal for those who need a reliable boost when energy runs low.

 

“I like strong coffee, and Great Taste Premium Roast brings me closer to the people I connect with—the everyday Filipinos who understand hard work and supporting the people they care about,” Jericho said.

 

As someone new to producing movies, Jericho also understands how demanding his new role can be. “I have to be the parent of the group. I need to learn how to seamlessly balance creative and business processes,” he shared. 

 

Currently entering his 30th year working in showbiz, Jericho has kept himself busy, starring in hit movies Quezon and The Loved One, which is a testament to his hustle and grind. In the middle of his busy schedule, the actor constantly finds ways to recharge. “I always make time to learn and stay productive, but when I feel overwhelmed, I focus on doing fun things to take my mind off work.”

 

Lately, Jericho has been enjoying cups of Great Taste Premium Roast Coffee Mix to give him that “balik lakas sigla” to power through the rest of his days. Designed to power one up, especially during mid-afternoon slumps, this coffee choice can help keep hardworking people on their toes and continue grinding until their shift ends.

 

As the newest member of the Great Taste family, Jericho inspires everyone to work hard but still find healthy and productive ways to keep going and stay locked in. Great Taste Premium Roast invites Filipinos to take a well-deserved mental reset and experience a stronger, more satisfying coffee break in a sulit package. 

 

Try Great Taste Premium Roast and enjoy the “Sulit Totoong Tapang-Sarap” that can help keep you going. Shop it at your nearest supermarket and convenience stores nationwide.

 

 

 

 

Universal Robina Corporation (URC)

Produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. When mid-afternoon slump hit, Great Taste Premium Roast can be your companion to help you reset and power through the rest of your day with its Totoong Tapang-Sarap—a bold coffee made from dark-roasted Robusta beans. Trusted for its quality and affordability, it’s ideal for hardworking Filipinos the energy to power through their day. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).