The Philippine Franchise Association integrates GCash for Business digital finance and business solutions for Filipino MSMEs at Asia’s largest franchise expo

Industry leaders, government officials, and business stakeholders gather at the opening ceremony of Franchise Asia Philippines 2026 International Expo

The Philippine Franchise Association (PFA) and GCash for Business have once again partnered to strengthen access to digital payments and business solutions for Filipino entrepreneurs at Franchise Asia Philippines 2026, Asia's largest franchise exhibition and the country's leading gathering of franchisors, franchisees, and growth-focused business owners.

 

Franchise Asia Philippines 2026 drew over 1,000 participating brands and more than 50,000 trade visitors under one roof. This year's edition carried added significance as PFA marked its 30th anniversary under the theme "Franchising Together: ASEAN to the World", underscoring the industry's collective approach to growth and reflecting the Bayanihan spirit that defines Filipino entrepreneurship. This direction also aligns with the broader push of GCash for a more inclusive digital economy.

 

Franchising has become an increasingly popular path for aspiring entrepreneurs, offering a more accessible way to start a business with established systems and expert support. Yet while MSMEs make up 99 percent of businesses in the Philippines and remain a key driver of employment and local commerce, many franchisees and small business owners still rely on manual or fragmented systems, making it harder to track cash flow, separate personal and business finances, and plan for growth. As more Filipinos explore franchising as a viable livelihood, the need for simple, reliable, and integrated financial tools becomes even more critical.

 

To address this gap, GCash for Business engaged merchants on-site at Franchise Asia Philippines, providing product demonstrations, onboarding assistance, and guidance on digital payment adoption.

 

"Franchise Asia gives us the opportunity to connect directly with the entrepreneurs who are building the next generation of Filipino businesses. Being here on the ground, we see firsthand how the right financial tools that are accessible, simple, and built for scale can make a real difference in how MSMEs start, run, and grow. Our goal with GCash for Business is to make sure no entrepreneur is left behind in the digital economy," shared GCash for Business general manager, Paul Albano.

 

Featured solutions include GCash SoundPay Plus for audio payment confirmation and GCash EasyPOS, an all-in-one device for card and QR payments. The GCash for Business Portal offers centralized transaction monitoring, while GLoan for Business provides credit support up to PHP 2 million to manage cash flow and expansion.

 

Through the GCash for Business Franchisee Bundle, franchisors streamlined the onboarding of new franchisees from registration through activation, ensuring operational consistency across expanding networks. Merchants also gained access to business development resources, including design support, social media training, and marketing workshops.

 

Through its "Finance for All" commitment, GCash for Business continues to democratize financial solutions for Filipino MSMEs, ultimately helping grassroots merchants improve efficiency, enable secure transactions, and unlock broader growth opportunities.

 

To get started, merchants can sign up via the GCash for Business Portal at business.gcash.com.

 

 

 

 

About GCash

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.