Ella in the website and InLife App: Your personal insurance assistant Is now just a chat away

Getting answers about your life insurance policy is now faster and easier.

First and largest Filipino life insurer InLife has enhanced its digital customer experience by bringing Ella, its AI-powered virtual assistant, into the website for general inquiries, and the InLife App, allowing policyholders to get direct answers about their policies anytime, wherever they are.

Ella can assist customers with information specific to their InLife policies through their InLife App. Whether checking premium due dates, fund values, coverage details, or beneficiary information, customers can simply start a conversation and receive answers within seconds.

The move is part of InLife's continuing efforts to make insurance more accessible, convenient, and responsive to the evolving needs of its customers, and reflects the company's own transformation.

Formerly known as Insular Life, the company now carries the shorter name InLife, reflecting its commitment to making insurance simpler, not only in name, but also in the way customers access information, purchase protection, and manage their policies.

"Our customers increasingly prefer digital channels that allow them to access information quickly and conveniently, wherever they may be, and whenever they want. By bringing Ella into the InLife App and our website, we're making it easier for policyholders and even the general public to connect with us and get the information they need. It's another step in our commitment to deliver a simpler, smarter, and more customer-centered insurance experience,"

InLife Chief Customer Experience and Operations Officer Geraldine B. Alvarez

Available around the clock, Ella offers a convenient alternative to calling InLife’s hotline or sending an email, making it easier for customers to access information anytime.

As with any intelligent virtual assistant, Ella continues to improve through every interaction. Customers are encouraged to provide feedback whenever a response is unclear or incomplete, helping Ella become even more helpful over time.

Ella is now available through the InLife Website at www.inlife.com.ph, InLife App (downloadable via the Google Play or Apple App Store), making policy information more accessible with just a few taps.

About InLife.

InLife is the first and largest Filipino life insurance company in the country, with over 115 years of uninterrupted service.

We bring more than a century of expertise in financial protection, risk management, savings, and investments to help Filipinos make informed and confident decisions for themselves and their loved ones. With an asset base of over P175.63 billion and a net worth of P43.48 billion, InLife continues to be a trusted name in life insurance. We serve our policyholders through 54 offices nationwide and an expanding digital footprint that ensures accessible service anytime, anywhere. Guided by our brand philosophy, “Love in Life,” we go beyond policies to deliver real love, empowerment and belongingness. Whether it’s for a secure future, a comfortable retirement, or peace of mind during life’s uncertainties, we are here to provide A Lifetime for Good. For more information, visit www.inlife.com.ph.