Xiaomi is bringing together two powerhouses built for life at full speed as P-Pop Kings SB19 joins the brand as the official Philippine ambassadors for the new REDMI Note 17 Series.
Known for their demanding schedules, creative pursuits, and relentless energy, the members of SB19 embody the versatility and durability that the latest REDMI Note lineup is engineered to deliver. Each member spotlights a key feature built to match their always-on lifestyle:
- Stell on All-Day Endurance: Staying powered through packed rehearsal schedules and back-to-back performances is seamless thanks to the series' 10,000 mAh battery capacity, built to handle long, demanding days.
- Ken on Rapid Power-Ups: When time is tight between shoots, Ken relies on 100W HyperCharge technology to quickly juice up the device and get right back into action.
- Justin on Trendsetting Aesthetics: Expressing personal style comes naturally with a brand new design and dynamic Photochromatic back design that transforms under light.
- Josh on Underwater Creativity: Taking mobile photography beyond conventional limits, Josh leverages the flagship-grade IP66, IP68, IP69, and IP69K with up to 2meters until 72hours water resistance for immersive underwater photo sessions.
- Pablo on Heavy-Duty Durability: Designed for the unpredictable rhythm of life on the road, Pablo trusts the series' 3-meter drop resistance to handle accidental bumps and falls.
Together, the five members showcase how the REDMI Note 17 Series is designed around the pace, creativity, and unpredictability of everyday life. Rather than being built for just one type of user, the series brings together capabilities that support different ways of moving, creating, expressing, and experiencing more.
The new REDMI Note 17 Series officially launches in the Philippines on September 15, 2026.
More details on the series including pricing, availability, and launch offers, will be announced at the official launch in this facebook event invite. Stay tuned to Xiaomi Philippines' official channels for the latest updates and discover the REDMI Note 17 Series.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The Company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In December 2025, the MAU reached 754.1 million (including smartphones and tablets) globally. The Company has also established the world's leading consumer AIoT (AI+IoT) platform. As of December 31, 2025, the number of IoT devices connected to its platform (excluding smartphones, laptops and tablets) reached 1,079.2 million. In October 2023, Xiaomi upgraded its strategy to "Human × Car × Home" smart ecosystem, seamlessly merging personal devices, smart home products, and cars. Xiaomi always centers on humanity and is committed to providing comprehensive, better connected experiences. Xiaomi products are present in more than 100 countries and regions around the world. In July 2025, Xiaomi was included in the Fortune Global 500 list for the seventh year in a row, ranking 297th.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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